GATHITU, Cecilia Wacuka; K’OBONYO, Peter; MACHUKI, Vincent N.; NJIHIA, James M. The Joint Effect of Competitive Strategies, Competitive Advantage, Ethical Values, and Corporate Reputation on Performance of Accredited Universities in Kenya. Archives of Business Research, [S. l.], v. 12, n. 5, p. 1–14, 2024. DOI: 10.14738/abr.125.16956. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/10257. Acesso em: 31 may. 2026.