CHOE, Sang T. Comparing the Learning Outcomes of Online versus Face-to-Face Formats in Teaching a Marketing Course: An Empirical Observation. Archives of Business Research, [S. l.], v. 11, n. 8, p. 163–173, 2023. DOI: 10.14738/abr.118.15317. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/10149. Acesso em: 18 jun. 2026.